# Targeting 4 LinkedIn Ads tools, each with its inputs, hosted support and CLI command. Talk in plain language ("VPs of demand gen at SaaS companies in the US") and Adwarp resolves the facets and estimates reach before building the campaign. ## list_targeting_facets The facets you can target on, by short name. List LinkedIn targeting facets you can target on. Common short names: locations, profileLocations, seniorities, titles, functions, industries, staffCountRanges, skills, employers, employersPast, audienceMatchingSegments, dynamicSegments, interests, degrees, fieldsOfStudy, schools, groups. LinkedIn Ads. Hosted. No inputs. ## search_targeting Typeahead a facet for entity URNs. Typeahead-search entities within a facet to get their URNs (e.g. facet='titles', query='marketing' -> Marketing Manager urn). Use 'list_facet_entities' for small fixed sets like seniorities. These URNs go into a targeting spec. LinkedIn Ads. Hosted. CLI: ``` adwarp targeting search ``` | Input | Type | What it is | | --- | --- | --- | | `facet` (required) | string | short facet name, e.g. titles, industries, skills, staffCountRanges, locations | | `query` (required) | string | | ## list_facet_entities Every entity of a small facet, such as seniorities. List all entities of a small facet (e.g. seniorities, functions, degrees) to pick URNs from. LinkedIn Ads. Hosted. | Input | Type | What it is | | --- | --- | --- | | `facet` (required) | string | short facet name, e.g. seniorities | ## estimate_audience Audience size for a structured targeting spec. Estimate audience size for a structured targeting spec (facet short name -> entity URNs). A campaign needs >=300 members to serve. LinkedIn Ads. Hosted. CLI: ``` adwarp targeting estimate ``` | Input | Type | What it is | | --- | --- | --- | | `include` (required) | object | facet short name -> entity URNs (ANDed across facets) | | `exclude` | object | facet short name -> entity URNs to exclude | Canonical page: https://adwarp.dev/docs/tools/targeting Last updated: 2026-10-18