100+ LinkedIn ad examples from the Ad Library, sorted by format

These are 110 LinkedIn ads from the Ad Library, pulled on November 7, 2026 and sorted by format, 102 of them from 13 B2B software companies. Of the 1,353 ads in that pull with run dates, the ones that ran longest came out of batches a company launched on a single day, and in the 16 batches that split, some ads stopped while their siblings ran on for weeks.

Jump to a format: single image, video, carousel, document, thought leader, event, conversation and message, text and spotlight, or the call to action buttons.

How we pulled these ads#

Every ad in this post links to its own page in LinkedIn's Ad Library, so you can open it and see the creative. Adwarp read the library through LinkedIn's Ad Library API on November 7, 2026, with 1 call per company, and kept only the ads whose advertiser page matched that company's LinkedIn ID.

npx adwarp competitor ads "Notion" --company-id 30898036 --engine api --max 300 --json > notion.json

The API returned each company's newest ads first and takes no date filter. For Asana, 300 ads reach back to May; for Ramp, which launches far more often, they only go back to November 5. Compare run lengths within a company, because across companies they mostly show how often each one launches.

A name search also brings back other advertisers. The search for Vanta returned 300 ads, and only 117 were Vanta's; the other 183 came from 20 advertisers with similar names, VantageScore and Vantaca among them. Filtering by the company's LinkedIn ID drops them.

The API names formats its own way. Single image ads come back as SPONSORED_STATUS_UPDATE, message and conversation ads as SPONSORED_MESSAGE or SPONSORED_INMAILS, and 15 of Gong's ads came back with no format at all, so they sit out of the format sections. The API's request and response shapes are in the LinkedIn Ads API guide.

What the longest-running ads have in common#

The Ad Library shows no clicks, leads or spend. The closest public sign that an ad works is that its owner keeps paying for it, and run dates exist only for ads targeted in the European Union: 1,353 of the 3,483 here.

Ads start in batches. 1,019 of the dated ads, 75%, first ran on a day when the same company launched at least 9 others. Ramp's newest 275 ads, such as 1609421033, all first showed on November 5, and Canva put up 127 on October 22, including 1656484966.

Batches usually stop together. Of 54 batches of 6 or more ads, 38 either all stopped or all kept running. Canva's 127, like 1656425906, all went dark by November 3. Notion's 22 single image ads from September 3, such as 1521324423, all stopped the next day. A run like that tells you how long the campaign ran.

Some batches split. In the other 16, some ads stopped while their siblings kept going, and that split is the nearest thing in the library to a sign of which ads worked. Notion launched 12 document ads on September 9, stopped 4 within 3 days and 1 more a month later, and still had 7 running 60 days in, like 1599585996. Its September 13 batch of 16 went the same way: 4 stopped the next day, 2 in October, and 10 were still live at 56 days, including 1619931196.

Format didn't decide the split. From Deel's September 23 batch, 22 of 24 carousels were still running on November 7, such as 1558576383, and all 18 single image ads had stopped. Miro's October 2 batch went the other way: 39 of 49 single image ads were still live, like 1631068146, against 23 of 46 videos.

Text ads piled up impressions. All 16 of Zapier's dated text ads passed 1 million impressions and ran a median of 38 days, 1628809926 and 1628647606 among them. Only 19 other ads in the set reached that band.

A long run suggests that an ad earns its budget, without proving it. Check it against the impression range: 666 of the dated ads had fewer than 1,000 impressions, and a small ad left on for 2 months may simply have been forgotten.

Single image ad examples#

Single image ads are the plain sponsored post: intro text, 1 image, a headline and a button. They're also most of this set, 2,159 of 3,483 ads, and every company ran them. LinkedIn suggests keeping intro text under 150 characters and the headline under 70, because longer text gets cut off (LinkedIn Help).

The API files these ads as SPONSORED_STATUS_UPDATE, a type LinkedIn also uses for article posts, so the odd row may be an article rather than an image. The 959 with run dates ran a median of 6 days, but that number mostly measures how often a company launches. The 4 groups below sort them by how they were run.

Still running after 30 days#

These had run 31 days or more and were still showing on November 7. Most came out of a batch the company left on.

Launched in batches#

Each of these went up on a day when its company launched 20 or more ads at once. Ramp's and Snowflake's went up in November, so their rows show only a few days.

Aimed at a matched audience#

The API marks an ad that targets an audience, such as an uploaded list or a retargeting group, but never names the list. 550 of the dated ads did.

Stopped within 14 days#

These ended within 2 weeks of their first impression. Some were cut from a batch whose siblings ran on, and some belonged to a flight that ended for every ad at once.

Video ad examples#

602 ads in the set are video, from 12 of the 13 companies. The API doesn't return a video's length or say whether it has captions, so open the ad to check both. Of the 182 with run dates, the median ran 10 days and the longest 69.

Carousel ad examples#

A carousel holds 2 to 10 cards that people swipe through, each with its own image and a headline of up to 45 characters (LinkedIn carousel specs). Only 5 companies ran carousels in this pull, 99 ads between them. The API doesn't return the card count; the ad's page shows every card.

Document ad examples#

Document ads let people read a document in the feed and download it, and the download can sit behind a Lead Gen Form (LinkedIn). The set has 234 of them from 8 companies. The API doesn't say which ones are gated, so the cover and the form are on each ad's page.

Thought leader ad examples#

A thought leader ad sponsors a post a member wrote, such as an employee or a creator. The author has to approve it first, and the post has to be public text, a single image, video, document, article or newsletter (LinkedIn Help).

In the Ad Library the member is the advertiser and the company is the payer, so a search for a company's name skips these ads. The ads below came from keyword searches for brand names in ad copy, kept only where a company, not the member, paid. Each row names that company and leaves the member out.

Adwarp's create_post_ad tool, new in 0.5.0, sponsors a member's post once they approve it, and the ad lands as a draft. LinkedIn thought leader ads covers the format in full.

Event ad examples#

Event ads promote a LinkedIn Event page, which LinkedIn builds from the event's details (LinkedIn). 19 came back from 3 companies, and none were targeted in the European Union, so none show dates.

Conversation and message ad examples#

Conversation and message ads land in the LinkedIn inbox instead of the feed. The API reports them as SPONSORED_MESSAGE or SPONSORED_INMAILS and doesn't say which format each one is, so they stay together here: 180 ads from 8 companies. The 67 with dates ran a median of 5 days, the shortest of any format.

Text and spotlight ad examples#

Text ads sit in the right rail on desktop only, with a 100 by 100 pixel image, a headline of up to 25 characters and a description of up to 75 (LinkedIn text ads). Spotlight ads are dynamic ads in the same rail, personalized with each member's own profile data, such as their photo, company name or job title (LinkedIn Help).

monday.com ran 126 text ads, close to its 136 single image ads, and Zapier ran 36. None of monday.com's were targeted in the European Union. All 16 of Zapier's dated ones passed 1 million impressions.

Deel was the only company with spotlight ads, 12 of them, and Asana had the set's 1 follower ad, another dynamic format. None of them show dates.

LinkedIn ad call to action options#

A single image ad can't have a button you write yourself. It picks 1 from a fixed list, and LinkedIn's single image ad specs name 10: Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join, Attend and Request Demo.

The Ad Library API doesn't return the button, so this pull can't say which of the 10 the 3,483 ads use most. The ad's page shows it.

How to find any company's LinkedIn ads#

LinkedIn's Ad Library is public at linkedin.com/ad-library. It lists ads that ran after June 1, 2023 and keeps each one for 1 year after its last impression, per LinkedIn Help.

1. Search by company or advertiser name, then check the advertiser on each result. A search for Vanta returned 20 other advertisers alongside it.
2. Narrow by keyword, country, payer name or date range.
3. Open an ad to see its preview, format, advertiser and payer.
4. Set the country to a European Union member, such as Germany or Ireland. Ads targeted in the European Union also show the dates they ran, estimated impressions, impressions by country and the main targeting parameters, per LinkedIn's page on targeting parameters and impressions.
5. Note the date you looked. An ad that stopped more than a year ago drops out.

Read the payer line too, because it isn't always the company. In this pull, 260 of Asana's 296 ads were paid for by Decoded Advertising LLC, 93 of Rippling's by Deutsch L.A., Inc and 63 of Snowflake's by Influ2. Miro's ads all name Realtimeboard, Inc. A payer search for the company's own name would miss every one of those.

By Stan Rymkiewicz, maintainer of adwarp. Published November 7, 2026.