Account audit
Quarterly hygiene review of a LinkedIn ads account via Adwarp. Naming conventions, conversion wiring, safety toggles, targeting overlap between active campaigns, leftover drafts, landing-page and UTM consistency, and untracked changes.
adwarp-account-auditOperate
- audit my account
- account hygiene check
- review my account setup
- is my account set up right
On this page
A setup review, not a performance review (that is adwarp-performance). The output is a scorecard: pass, flag, or fail per area, each verdict carrying its evidence, followed by a ranked fix list. Run it quarterly or when inheriting an account.
How to reach Adwarp
Prefer the Adwarp MCP tools: list_campaigns (drafts included), list_ads, list_conversions, list_ad_changes, and a light get_performance pass to see what is actually spending. Where Adwarp does not expose a field (some toggles and associations are only visible in Campaign Manager), put it on the manual checklist at the end rather than skipping it silently.
Areas
- Structure and naming. Does the tree read sensibly at each level? Do names encode audience, persona, or offer (the analysis skills mine angles from names, so opaque names cost real capability)? Duplicated or near-duplicate campaigns, archived clutter.
- Draft debt. Draft groups, campaigns, and ads older than ~2 weeks. Ship them or delete them; stale drafts hide real intent.
- Conversion wiring.
list_conversionsfor what exists; every active campaign should be associated with the right conversion. Campaigns tracking nothing, or tracking a legacy conversion, are flags. Multiple near-duplicate conversions in the account are themselves a flag. - Safety toggles. Audience Expansion off and Audience Network off is the sane default for targeted B2B accounts; confirm where readable, otherwise send to the manual checklist.
- Targeting overlap. Active campaigns whose targeting resolves to substantially the same audience bid against each other in the auction. List overlapping pairs and which one should own the audience.
- Landing pages and UTMs. Ad landing URLs resolve, use https, and carry consistent UTM parameters (source, medium, campaign) so downstream attribution holds. Inconsistent or missing UTMs on some ads is the most common silent leak.
- Journal coverage. Entities with meaningful spend but no journaled changes mean edits are happening untracked (usually directly in Campaign Manager); recommend the adwarp-experiments logging discipline.
Report format
- Scorecard: area, verdict (pass / flag / fail), 1 line of evidence.
- Fix list: ranked by impact, each with the concrete step and rough effort.
- Manual checklist: everything only visible in Campaign Manager, phrased so the user can verify each item in under a minute.