Reporting
3 LinkedIn Ads tools, each with its inputs, hosted support and CLI command.
On this page
Metrics: click-through rate, cost per click, cost per 1,000 impressions, cost per lead, conversion rate, and cost per conversion. Levels: campaign_group, campaign, creative.
performance_summary
LinkedIn AdsHostedAn account rollup with top and bottom performers and flags.
Account performance rollup over a period: totals + KPIs, top campaigns by spend/CTR, worst by cost-per-conversion, and flagged campaigns (spend with no conversions, high CPC, low CTR). Start here for 'how are my ads doing'.
CLI
adwarp report summary [-p <period>]# account rollup: totals, top performers, flagsInputs 4
| Input | Type | What it is |
|---|---|---|
accountId | string | |
period | last_7_days | last_30_days | last_90_days | month_to_date | last_month = "last_30_days" | |
startDate | string | YYYY-MM-DD; with endDate, overrides period |
endDate | string | YYYY-MM-DD |
get_performance
LinkedIn AdsHostedPer-entity metrics at any level.
Per-entity performance with derived KPIs (CTR, CPC, CPM, CPL, conversion rate). level: campaign_group (campaign), campaign (ad group), or creative (ad). Pass parentId to scope campaigns to a group or creatives to a campaign.
CLI
adwarp report perf <level> [--parent <id>] [-p <period>]# per-entity metric rowsInputs 6
| Input | Type | What it is |
|---|---|---|
accountId | string | |
level | account | campaign_group | campaign | creative = "campaign_group" | campaign_group=campaign, campaign=ad group, creative=ad |
parentId | string | Parent group id (for level=campaign) or campaign id (for level=creative) |
period | last_7_days | last_30_days | last_90_days | month_to_date | last_month = "last_30_days" | |
startDate | string | YYYY-MM-DD; with endDate, overrides period |
endDate | string | YYYY-MM-DD |
performance_trend
LinkedIn AdsHostedWeekly or monthly trend with deltas.
Weekly or monthly trend for one entity, with period-over-period deltas on impressions, clicks, spend, conversions, and CTR. Use to spot momentum or creative fatigue.
CLI
adwarp report trend <level> <id> [-b weekly|monthly] [-p <period>]# trend with deltasInputs 6, 1 required
| Input | Type | What it is |
|---|---|---|
level | account | campaign_group | campaign | creative = "campaign" | |
entityIdrequired | string | Numeric id of the account/group/campaign/creative to trend |
bucket | weekly | monthly = "weekly" | |
period | last_7_days | last_30_days | last_90_days | month_to_date | last_month = "last_90_days" | |
startDate | string | YYYY-MM-DD; with endDate, overrides period |
endDate | string | YYYY-MM-DD |