Targeting
4 LinkedIn Ads tools, each with its inputs, hosted support and CLI command.
On this page
Talk in plain language ("VPs of demand gen at SaaS companies in the US") and Adwarp resolves the facets and estimates reach before building the campaign.
list_targeting_facets
LinkedIn AdsHostedThe facets you can target on, by short name.
List LinkedIn targeting facets you can target on. Common short names: locations, profileLocations, seniorities, titles, functions, industries, staffCountRanges, skills, employers, employersPast, audienceMatchingSegments, dynamicSegments, interests, degrees, fieldsOfStudy, schools, groups.
MCP only, no CLI command.
No inputs.
search_targeting
LinkedIn AdsHostedTypeahead a facet for entity URNs.
Typeahead-search entities within a facet to get their URNs (e.g. facet='titles', query='marketing' -> Marketing Manager urn). Use 'list_facet_entities' for small fixed sets like seniorities. These URNs go into a targeting spec.
CLI
adwarp targeting search <facet> <query># typeahead a facet for entity URNsInputs 2, 2 required
| Input | Type | What it is |
|---|---|---|
facetrequired | string | short facet name, e.g. titles, industries, skills, staffCountRanges, locations |
queryrequired | string |
list_facet_entities
LinkedIn AdsHostedEvery entity of a small facet, such as seniorities.
List all entities of a small facet (e.g. seniorities, functions, degrees) to pick URNs from.
MCP only, no CLI command.
Inputs 1, 1 required
| Input | Type | What it is |
|---|---|---|
facetrequired | string | short facet name, e.g. seniorities |
estimate_audience
LinkedIn AdsHostedAudience size for a structured targeting spec.
Estimate audience size for a structured targeting spec (facet short name -> entity URNs). A campaign needs >=300 members to serve.
CLI
adwarp targeting estimate <facet> <urns...># audience size for 1 facet's URNsInputs 2, 1 required
| Input | Type | What it is |
|---|---|---|
includerequired | object | facet short name -> entity URNs (ANDed across facets) |
exclude | object | facet short name -> entity URNs to exclude |