Weekly snapshot
A compact weekly LinkedIn ads snapshot from Adwarp. Last 7 days vs the 7 before, biggest movers, new ads shipped, health flags, and up to 3 actions, in the same format every week.
adwarp-weeklyMonitor
- weekly snapshot
- how did ads do this week
- Monday ads report
On this page
A snapshot, not a report. The same shape every week so weeks are comparable at a glance, short enough to read in a Slack message. Target under 40 lines of output.
How to reach Adwarp
Prefer the Adwarp MCP tools if they are loaded. This skill wants 2 exact 7-day windows, so use get_performance with explicit startDate/endDate (YYYY-MM-DD): the last 7 full days, and the 7 before those. On the CLI, adwarp report summary -p last_7_days plus adwarp report trend <level> <id> -b weekly approximates it. Also pull list_campaigns (structure and statuses), list_ads on active campaigns if ad-level movers are wanted, and list_ad_changes for what was changed this week. Read-only.
What goes in
- Scoreboard: spend, impressions, CTR, conversions, cost per conversion for this week, each with the week-over-week delta.
- Movers: entities whose CTR, spend, or cost per conversion moved more than ~20% week over week, on at least ~1,000 impressions in both weeks. Cap at 3 up, 3 down.
- New this week: ads or campaigns that appeared (from
list_campaigns/list_ads), and journaled changes (list_ad_changes) so the reader connects moves to outcomes. - Flags: ACTIVE campaigns with zero delivery, audiences still matching or under 300 members, creatives with CTR down 2-plus weeks running, conversion counts likely still lagging for the last 2 days.
- Do this week: at most 3 actions, imperative, each tied to a number above.
Rules
- Same section order every week; never add sections ad hoc.
- Deltas as signed percentages; money in account currency.
- No verdicts on entities below the volume floor; skip them silently here (the deep dives are adwarp-performance and adwarp-leads, and the snapshot should say so only when something big warrants it).
- If the week was quiet, say it in 1 line and keep the snapshot short rather than inflating noise into findings.
Report format
LinkedIn ads, <start> to <end>
Spend $X (+Y%) | Leads N (+Y%) | CPL $X (+Y%) | CTR X% (+Y%)
Up: ...
Down: ...
New: ...
Flags: ...
Do this week:
1. ...Running it on a schedule
- Claude Code scheduled agent: "Every Monday at 9am, run the adwarp-weekly skill and send me the snapshot."
- Or /loop with a weekly interval in a long-lived session.
- Or cron the raw feed and let a session synthesize:
0 9 * * 1 adwarp report summary -p last_7_days.